I didn’t know whether to blog about this as I’d been back and forth in liking and loathing the idea. So today I just decided to like it and get over myself.
My agent is currently in possession of several media kits I made up which will be mailed or given to some influential Perth journalists and such. In the vain hope they will fall madly in love with Empire of Delight and feature me in a two page spread in their respective newspapers/magazines.
Obviously I’m setting the bar high.
So what are the lucky recipients getting? And just what do you put in a media kit anyway?
Well, I thought I’d blog a little on what I did and perhaps it will inspire you.
Media kits are often just a folder with sheets of paper in them. Obviously the paper has information on it but what about the folder? Perhaps you’re bored with the idea of just sending a folder. Or maybe you’d like to include a sample of your product like I did. I already had some boxes in my possession. They’re the boxes I use for gift wrapping and I chose clear lids for this project.
Pictured above is the box presentation. It just has a simple sticker I use for my product boxes on it. Those stickers are particularly shiny and of great quality so it looks really nice.
Media kits can contain a lot or a little information. Obviously you’ll need at least the basics. I made a little booklet to keep my information in, you can buy the instructions from marcadeartspress who have a shop on Etsy. It’s available in a downloadable pdf. I altered the pattern size so it fitted my box which was relatively easy to do.
The pages can be added in as you need them and easily changed.
So what information do you put in a media kit? First, add a cover page. What’s your company name? Do you have a logo? Add it here.

If you feel like it, put a contents page in next.
Then I added a short introduction page. It sums up quickly what your brand is all about and makes it easy for journalists to quickly summarise who you are.
Add some customer quotes.
Then a more extensive history. I chose first person for my about page, it’ll mean journalists have quotes they can use if they want to (for their two page spread).
Don’t forget the product shots. The best ones you have, make them look as good as possible.

Finally add a CD which has your catalogue and/or high resolution images. I made a little pocket for the CD, I think it looks cute.
And of course, make sure you add a sample for them. Everyone loves a freebie and it gives them a chance to see close up just how fantastic your products are.
And that concludes my super duper media kit tutorial. I hope it helps you.