I’ve had one of those exciting days, the kind that feels like EVERYTHING is perfect. Today I met with a marketing and consulting company who I’ll be working with to get my products out into the retail world. The meeting was with one of the owners, Fiona, who I liked immediately and feel that she totally gets my products and design philosophy.
We discussed marketing, distribution, pricing and where I want the business to go among other things. In my mind I’ve got a fairly clear idea of where I want to take the business, but absolutely no idea on how to get there and where to begin. My 110 Days Action Plan has changed slightly, I’m dropping the Lavish Collection to 9 soaps, for better display purposes, bath bombs and bubble bars will be cut in number as well. I’ll just stock the fragrances of those two that are the best sellers. I want to start just a bit smaller and build up as I go. Not because I don’t have the time but because by Christmas I’d like to have 12 products available and each product will have between 5 and 9 choices, so it’ll start to build up into a considerable collection just as an initial introduction to the products.
Fiona and I discussed how the business can move forward breaking the next 6 months into smaller goals that we both agree are achievable.
I’m going to have to sit down and cost the next few months so I know what I’m in for as well. And so I can get an idea of how long it will take me to pay the initial outlay back. We have no wealthy relatives who have nothing better to do than invest in my business so poor Big B will be paying for it all.
Also my semi final packaging design is finished for the Lavish Collection. I’m thrilled with how the soaps look together and am also happy with the names. Naming products is more difficult for me than thinking up new recipes and I struggle a lot with it.
The soaps hopefully have whimsical, naughty, modern names. That was the goal anyway. My Delight Collection soaps will be named after what they smell like, as well as having very different packaging to keep the collections separate.
So as I move into the last third of my plan I can see how it’s all coming together and how immediately afterward I’ll be moving into the next stage and the next list of goals I’ll want to reach.